April4 , 2025

Hailey Bieber & Sofia Richie Spark a TikTok Sensation with This New Radiant Skin Tint

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It’s tempting to layer and pile on makeup. If you are a fan of “less is More”, you won’t be looking for full-coverage, heavy formulas. If you are a minimalist, we recommend a new Hourglass product that has already attracted the attention of Hailey Bieber and Sofia Richie Grainge.

The new Veil Hydrating Skin Tint not only adds a natural glow to your skin, but also plumps and hydrates it. The name “veil” is because the product provides a thin layer of coverage which melts into your skin. It’s comfortable to wear throughout the day.

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The formula was launched on 14 July and offers a light, radiant finish with a blend of skincare and makeup. Watch Hailey and Sofia on TikTok apply the tint to their skin if this description isn’t enough to make you want the product.

The skin looks exactly like Hailey, but it’s better. In the TikTok Global Rewind Model, the model’s skin is always flawless. But the product makes it even better.

Sofia, Hourglass’s partner, has similar results on her TikTok. She says: “I want something that is a 2-for-1.” A little tint and a little moisture. The brand claims that the formula is vegan and non-comedogenic, which “boosts the moisture levels up to 52 percent.”

Meadowfoam seed oils, hyaluronic acids, and plant-based Squalane are the ingredients that will help you regain your glow. Together, these ingredients nourish, plump up, strengthen the natural barrier of skin, and retain moisture.

Hourglass Veil Hydrating Skin Tint
PHOTO: HOURGLASS.
Hourglass Veil Hydrating Skin Tint
$49
Buy Now
Even the way you apply it is a makeup minimalist’s delight. Hourglass recommends pressing a dime sized amount of the product into your skin using your hands. Start in the middle of your face, then blend into the edges. If you want to achieve a natural look, one layer will be enough. However, if you are going for more coverage and layers of makeup, don’t hesitate.

Hailey, Sofia and other creators have also been putting the product to the test. @rudiberry, who had seen the hype about this product on TikTok decided to give it a try. It’s almost like a tinted moisturiser, but it has more coverage. The finish is luminous, but it looks very natural. The creator of the content continues: “It adds an extra layer of moisture to your skin.” It’s pretty safe to say this is a winner. “Hourglass has made my favorite product they’ve ever produced.”

Hourglass’ Veil hydrating skin tint is a great base-layer to try right now, especially during the summer. The glow-inducing formulation is available in 18 gorgeous shades at Sephora, and has been endorsed by many celebrities.

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